Kansarka naasuhu ma yaqaanno xad, waa dan la'aan midabka maqaarka, waddanka uu deggan yahay iyo da'da. Laakiin Evelyn Lauder, oo ah Ku-Xigeenka Sare ee Shirkadda Estee Lauder, waxay awooday inay ka gudubto xuduudaha iyo caqabadaha luqadda, 1992-kiina waxay bilawday Ololaha Ka-hortagga Kansarka Naasaha. Tan iyo markaas, sannad kasta adduunka waxaa lagu shiday iftiin guduudan, oo soo jiidanaya dad badan oo badan dhibaatada.
Ficilka waxaa lagu qabtaa halku-dhegga: Nabad ku jirta iftiin dhalaalaya. Adduun aan lahayn kansarka naasaha. Astaanta caafimaadka naasaha waa ribbon casaan ah.
Adduunka La-dagaalanka Kansarka
Madaxa Ololaha Ambassador Elizabeth Hurley waxay la safartay Evelyn Lauder adduunka oo dhan si ay dadka u baro muhiimadda ay leedahay in goor hore la ogaado kansarka naasaha. In 2009, in ka badan 70 waddan ka qayb ololaha, in mid kasta oo iyaga ka mid ah si ay u sharfaan ficilka mid ka mid ah soo jiidashada waxaa iftiimay iftiin casaan ah: Verona Arena, dhismaha Congress Qaranka ee Argentina, Belvedere Castle ee Austria, Dhismaha Boqortooyada Gobolka New York, Tower Leaning of Pisa, Tower of London…
Ololaha iftiiminta ee sanadkan ayaa u dabaaldegaya sannad-guuradii 200-aad ee taariikhdan, iyadoo lagu sharfay taariikhdan, XNUMX ka mid ah calaamadaha ugu caansan adduunka ayaa lagu iftiimin doonaa casaan.
Bartamaha GUM ee u dhow isha
Magaalada Moscow, isha caanka ah ee ku taal bartamaha GUM waxay noqotay astaanta ficilka. Sibtembar 29-keedii, sida saxda ah saacadu markay ahayd 20, il-bidhiqsigu wuxuu ku iftiimay iftiin casaan ah. Kaliya kuma iftiimin marmar iyo naxaas, laakiin wuxuu sameeyay tirooyinka choreographic: diyaaradahiisu waxay si wax ku ool ah kor ugu qaadeen ilaa qubbada dhalada ee GUM.
Dadka caanka ah ayaa u yimid inay taageeraan ficilka: martigeliyaha barnaamijka caafimaadka Elena Malysheva, atariishooyinka Anna Terekhova, Agrippina Steklova, soo-jeediyaha TV-ga Svetlana Konegen, gabayaa Vladimir Vishnevsky iyo kuwo kale oo badan. Nadezhda Rozhkova, Academician of RAMNT, Doctor of Medical Sciences, ayaa sheegay in hadda kansarka naasuhu hadda ma aha cudur aad u xun, laakiin cudur la daweyn karo oo haweeney kasta ay ka adkaan karto.
Akhristayaasha sharafta leh, faallooyinka waxaad weydiin kartaa aqoonyahan Nadezhda Rozhkova su'aalo kasta oo ku saabsan welwelkaaga ku saabsan caafimaadka naaska. Jawaabaha waxaa lagu daabici doonaa wareysi lala yeesho dhaqtarka naasaha ee caanka ah.
Qof kastaa wuu caawin karaa
Sannadkan, shan iyo toban ka mid ah noocyada ugu caansan ee Estee Lauder Corporation ayaa sii deyn doona lacago gaar ah, taas oo dakhliga ka soo baxa loo wareejin doono Sanduuqa Cilmi-baarista Kansarka Naasaha, si loo dardargeliyo raadinta daaweynta cudurkan. Ololaha waxa ka soo qayb galaya summadaha: Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Perscriptives iyo Sean John Fragrances. Saldhigyada macluumaadka waxaa la dhigi doonaa bakhaarrada iyo geesaha calaamadahaan, halkaasoo lagu qeybin doono xargaha casaanka ah iyo agabka macluumaadka.